Lai Mohammed directs NBC to implement regulations for online media
The Minister of Information and Culture, Lai Mohammed has
directed the National Broadcasting Commission (NBC) to implement regulations
for online media.
In a statement released by his media aide Segun Adeyemi on
Thursday January 9, the Minister said implementation of the regulations which
has been approved by President Muhammadu Buhari will reposition the broadcast
industry, create jobs, promote local content, deliver real value in the sector
and grow the creative industry.
Broadcasters were also asked to utilize the content and
services of Nigerian independent producers in line with regulatory requirements
for 70 percent local content.
He said;
“Following my
satisfaction with the report which was very professional and detailed, I wish
to direct the commission to take the necessary measures to effect the
implementation of the various provisions therein.
“This directive
covers the provision for the regulation of the web and online TV/radio;
regulation of international broadcasters beaming signals into Nigeria; hate
speech; human resource and staff welfare; funding for the reforms
implementation; monitoring; Independence of the regulator and ease of issuing
licenses as well as competition and monopoly issues.
“This will empower
local producers with proper funding and investment, enhance foreign
collaborations, develop the local industry, raise the standard of local productions
and ultimately lead to job creation,” he said.
“The new
regulations will also ensure that producers of content are paid promptly for
adverts and sponsored content placed on all TV, radio and broadcast platforms,
ensure that the production of adverts are localized to create and promote local
production and, where it is not, to attract a charge every time such an advert
is aired, with the charge being put into a fund to help develop local expertise
in production.
“For musical
content, a new regulation will ensure that broadcasters are prevented from
illegal and unpaid use of musical works without payment of the applicable
license fees and/or royalties required by music rights owners.
"The new
regulations will re-energise the broadcast industry, deliver real value in the
sector and grow the creative industry for the benefit of the practitioners”.
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