Why we are resuming Digital Switch Over roll out – FG
The federal government says it is resuming the rollout of Digital Switch Over (DSO) to revolutionise the broadcast industry, create jobs and take millions of Nigerians out of poverty.
The Minister of
Information and Culture, Lai Mohammed, said this on Thursday when he featured
on the News Agency of Nigeria (NAN) Forum at the agency’s headquarters in
Abuja.
He said the DSO, a
transition from analogue to digital television broadcasting, is critical to the
efforts of the government at repositioning the creative industry and making it
the alternative to oil.
“The DSO is key to
us because it is capable of providing between one to two million jobs in the
next couple of years.
“President Muhammadu
Buhari equally appreciates the fact that it is the DSO that can help to take
out 100 million Nigerians out of poverty in the next ten years.
“We are very
optimistic that the rollout will resume very soon,” he said.
The minister said
they would have resumed the rollout of DSO since it was stalled in 2018 but
because of constraints mainly on funding.
“We have rejigged
the DSO campaign and we are going back to the Federal Executive Council in the
next couple of weeks to ask for certain impetus that will enable us to roll out
more and this is largely about resources,” he said.
NAN recalls the
rollout of DSO commenced in Jos, Plateau in April 2016 and moved to Abuja,
Ilorin, Kaduna, Enugu and lastly in Osogbo in February 2018.
The minister also
disclosed that he would be receiving the report of the Task Team on Audience
Measurement in Broadcasting in the week.
He said the task
team was set up to make recommendations on how to get an objective and
scientific audience measurement system.
“The audience
measurement system is the missing link in the entire ecosystem in the sense
that as at today, people use very subjective methods to determine where they
are going to place their adverts.
“Normally in other
climes, where you have an audience measurement system, you are able to know how
many people are watching a particular programme, at what time of the day, and
through which medium.
“And that is going
to determine when you are going to advertise your products and at what time
belts.
“Different
programmes attract different rates, just as different programmes attract more
number of eyeballs,” he said.
Mr Mohammed said the
report of the team is expected to give parameters for assessing and measuring
the number of eyeballs or ears that watch or listen to a programme that will be
a guide for the advertisers.
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